22 7 / 2014


TechCrunch

SimpleReach Raises $9M To Measure Content Marketing And Native Ads
TechCrunch
SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it can not only tell customers how well their content is …
Native advertising: No longer experimental as SimpleReach raises $9MNew York Business Journal (blog)
SimpleReach Raises $9.0 Million Series A to Bring Measurability and ROI to …Virtual-Strategy Magazine (press release)

all 5 news articles » http://dlvr.it/6PKPDr

22 7 / 2014

Paid search pays off in a bigger way for online retailers
InternetRetailer.com
Online retailers continue to spend the most money on paid search, but that’s because it’s the most effective way to attract new customers, a Forrester Research and Shop.org report says. And it was more effective in 2013 than the year before, retailers say.
SEM Tops Online Retail Customer AcquisitionMultichannel Merchant

all 3 news articles » http://dlvr.it/6PJ6hv

22 7 / 2014

Taking The Right Approach With Your B2B Social Media Marketing
Business 2 Community
Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need the right approach with your strategy, content and …

and more » http://dlvr.it/6PHjch

22 7 / 2014

Content Bubble: Does Anyone Know Whether Content Marketing Works?
ClickZ
Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? The content marketing craze has put a lot of marketers back into the bad old John Wanamaker days …
Content Marketing Isn’t Mature Enough Yet, Forrester Report FindsDestination CRM
Starfleet Media Releases Groundbreaking Study on B2B Content Marketing and …PR Newswire (press release)
What is content marketing? Great tips for great contentSelect Your Franchise (blog)
Business 2 Community
all 11 news articles » http://dlvr.it/6PGz0N

22 7 / 2014


The VAR Guy

NAKIVO Releases Backup & Replication v4.1 for VMware Environs
The VAR Guy
Data protection software provider NAKIVO released NAKIVO Backup & Replication v4.1 this week, as the company looks to give cloud, hosting and service providers additional functionality and protection for VMware’s (VMW) cloud-based services. With v4.1 …

and more » http://dlvr.it/6PGxKY

22 7 / 2014

Anchor commits to OpenStack for e-commerce cloud hosting platform
PRWire (press release)
Sydney, Australia July 22 2014 – Anchor, the hosting heavyweight behind some of Australia’s biggest online retailers, has announced a new high performance managed cloud available for use by select partners and customers in August, with general …

http://dlvr.it/6PGxLx

22 7 / 2014

NAKIVO Releases v4.1 for VMware Cloud, Hosting, and Service Providers
Newswire Today (press release)
The new version introduces new features for cloud, hosting, and service providers who can use NAKIVO Backup & Replication to provide VM Backup-as-a-Service, Replication-as-a-Service, and Disaster-Recovery-as-a-Service in their cloud environments.

http://dlvr.it/6PGxGD

22 7 / 2014

Tracking Intent Data Across Channels For B2B Marketers
Marketing Land
However, this is only possible if you have in place the data analysis systems necessary to turn that noise into actionable insight. Winning in the B2B marketing space means engaging your purchase decision-makers, as well as their sphere of influence …

and more » http://dlvr.it/6PGYFk

22 7 / 2014

Make Your Marketing Message Stand Out on Social Media
Entrepreneur
Doing this with the help of technology and a multimedia mix of words, pictures, video, and audio is what social media marketing is all about. To be successful in any community—whether social media or traditional—you must understand what captures your …

and more » http://dlvr.it/6PF1CV

22 7 / 2014


WordStream (blog)

How the ‘Attention Web’ is Changing Content Marketing Metrics
WordStream (blog)
Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics. Today, many publishers are changing their approach to shifts in audience behavior to focus on attention and engagement as the defining …

and more » http://dlvr.it/6PDDTn