24 7 / 2014

TCS Case Study: Social Media Marketing for Lean Creative Teams
The Content Standard by Skyword
This month we kicked off our Content Standard case study project, introducing you to an ongoing series where we discuss everything we learned during the relaunch of our media property. Today we will talk about social media marketing and how you can …

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24 7 / 2014

The Evolution of The Content Marketing Ecosystem
Business 2 Community
Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, digital publishing, and social media are converging. The digital marketing landscape is becoming increasingly …

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24 7 / 2014

Automated Tools To Help Local Businesses Tackle Online Marketing
Search Engine Land
There’s no doubt that search engine marketing (SEM) is a key component of online search visibility and one that businesses should implement. But the cost of traditional human SEM expertise needed to navigate the complex and changing field put it out of …

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24 7 / 2014

SimpleReach raises $9 million as native advertising booms
SimpleReach, a New York-based content marketing startup that tracks how information spreads on the Internet, among other things, has raised a $9 million in funding to further develop its product and expand its team. MK Capital led the Series A round …

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24 7 / 2014

LinkedIn to pay $175M to buy B2B marketing startup Bizo
Silicon Valley Business Journal
LinkedIn to pay $175M to buy B2B marketing startup Bizo. Russell Glass Bizos. Enlarge Photo. Spencer Brown. San Francisco B2B marketing startup Bizos, led by CEO Russell Glass, has agreed to be acquired by LinkedIn for $175 million in debt and euity.
LinkedIn Acquires Bizo to Boost B2B MarketingClickZ
LinkedIn Buys B2B Marketing Firm Bizo for $175 MillionMashable
LinkedIn slurps B2B marketing bods Bizo for $175mRegister
Media Week (registration)
all 128 news articles » http://dlvr.it/6Q2Wrq

24 7 / 2014

Curious About PNC’s Social Media Marketing Program?
PNC-Social-Media-01 Earlier this summer, the Office of Graduate and Extended Learning offered a Social Media Marketing Workshop Series that was taught by past PNC Limited Term Lecturer and owner of D.Cohn Communications, Darlene McCarty Cohn.


24 7 / 2014

12 Lessons From LinkedIn’s Largest Content Marketing Group
Business 2 Community
In that time, the group has not only become the largest content marketing group on LinkedIn (13,000 members and counting), but it’s among the most active of any group on LinkedIn, garnering praise from group members, marketing influencers, and even …


24 7 / 2014

Leverage Marketing Named Tenth Best Search Engine Optimization Firm by …
topseos.com has named Leverage Marketing the tenth best SEO company for July 2014. Leverage Marketing was selected due to their remarkable performance in the genuine evaluation process. While there are thousands of companies competing to be the …
topseos.com Announces Kirk Communications as the Nineteenth Best Search …PR Web (press release)
OneIMS - Integrated Marketing Solutions Named Eighth Best Search Marketing …Motor E magazine
topseos.com Reveals Web Talent Marketing as the Sixth Best SEO Firm for the …Virtual-Strategy Magazine (press release)

all 13 news articles » http://dlvr.it/6Pwb0Y

24 7 / 2014

Business 2 Community

9 Pillars for a Killer Content Marketing Strategy
Business 2 Community
Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. Everything under the umbrella of your campaign should be synchronized.


23 7 / 2014

Simply Business knowledge

A quick-start guide to content marketing
Simply Business knowledge
Big brands are investing considerable money into it - £4billion in the UK alone - but you don’t need to have deep pockets to reap content marketing results. As a small business you too can create content that translates into cash. It’s a bit of an art …