01 8 / 2014


The Guardian (blog)

Five content marketing lessons you can learn from magazines
The Guardian (blog)
With an increasing number of companies embarking on content marketing, the media landscape is becoming exceptionally noisy. Companies that publish mediocre content without an underlying strategy simply become part of that white noise. Companies that …

http://dlvr.it/6V9YT0

01 8 / 2014

5 Factors Breaking Your B2B Content Marketing Budget
Entrepreneur
Over the past few years, content marketing has been steadily getting an increased share of the B2B marketing budget pie. Why? Because consumers have an appetite for it and marketers have tasted success with content marketing. There’s no mistaking that …

http://dlvr.it/6V8NMj

01 8 / 2014

How To Stop Failing At Content Marketing
Forbes
When asked about what makes a great ad, advertising legend Leo Burnett advised, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” He wanted his work to cut through, because as he also said, “If you don’t get noticed …

http://dlvr.it/6V6yqF

01 8 / 2014


Business 2 Community

Top Social Media Branding Strategies For Aspiring Internet Marketers
Business 2 Community
Social branding defines your ability to engage your target consumers and make them remember your business. Every internet marketer ensures to market their business brand in the social media. This is precisely because about more than half of the …

http://dlvr.it/6V5Mqz

01 8 / 2014

What’s the Difference Between Content and Content Marketing?
Business 2 Community
Content marketing is how you use the tool. It is the creation of free valuable content that has a marketing purpose. For indispensable marketing readers that purpose is awareness, educating and building know, like and trust, enough to do business with you.

http://dlvr.it/6V47LV

01 8 / 2014


Business Review Australia

What Social Media Marketing Can & Cannot Do For Your Business
Business 2 Community
I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a …
5 Social-Media Tips to Enhance Your MarketingEntrepreneur
The art of social media hypeZDNet
5 Tips to Market and Grow your Business via Social MediaBusiness Review Australia
Online Social Media -Digit -IMSoup
all 47 news articles » http://dlvr.it/6V3Hnl

01 8 / 2014


Forbes

How Effective Is Content Marketing?
Forbes
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. The theory behind …

http://dlvr.it/6V0j3q

01 8 / 2014

Overcoming Objections to Content Marketing
Business 2 Community
Sometimes there will be questions on how current staff will be able to take on a newer venture like content marketing. And while 75% of your future content marketing team might be in the building already, odds are the team as it stands now is not …

http://dlvr.it/6TwflG

01 8 / 2014

GigeNET Takes Cloud Hosting To New Heights
HostReview.com (press release)
Chicago, IL (PRWEB) - Not one to rest on its laurels, GigeNET is preparing to roll out major enhancements to its cloud hosting infrastructure and solution. These upgrades include a new deployment system, a second independent cloud infrastructure, …

and more » http://dlvr.it/6TwfcZ

01 8 / 2014


MarketingProfs.com (subscription)

5 Ways to Sharpen Your B2B Marketing on LinkedIn
CMSWire
If it is, though, there are a few things you should know — not the first of which is the new marketing features LinkedIn itself produced last week that focus on testing and personalization. And if your company is investing in it as a B2B marketing …
LinkedIn Acquires Bizo to Support B2B Marketers Content Marketing InitiativesKoMarketing Associates
LinkedIn Acquires Bizo: Three Ways It Affects YouMarketingProfs.com (subscription)
[Report] On the Rise: Sharing of B2B Content on LinkedInThe Content Standard by Skyword

all 5 news articles » http://dlvr.it/6TtcLF