02 9 / 2014


Marketing Land

Creating a Company Culture of Content Marketing
Business 2 Community
The first thing you want to do is make sure that the Big Men on Campus are on board with your content marketing plan. From experience, CEOs, company owners, and board of directors like to see statistics. So give them what they want. Showcase your goals …
The Case For Embracing B2B Social MarketingMarketing Land
Want Your Content to Go Viral? Here’s How You Can Increase Your OddsSmall Business Trends

all 24 news articles » http://dlvr.it/6nT9VW

01 9 / 2014


SecurityInfoWatch (blog)

Social Media Power Can Be Measured in Ice Water
SecurityInfoWatch (blog)
It may be lucky, it may have been strategic, but whatever the end-result, it never would have happened without some creative social media marketing. If the world of social media is a total enigma to you, I urge you to check out a July 2014 article in …
7 Marketing Lessons From The ALS Ice Bucket ChallengeForbes
4 Marketing Lessons from the ALS Ice Bucket ChallengeBusiness 2 Community
What the Ice Bucket Challenge Can Teach Us About EngagementClickZ
The Globe and Mail
all 5,091 news articles » http://dlvr.it/6nQYst

01 9 / 2014


Business 2 Community

The Top 7 Content Marketing Trends Dominating 2014
Forbes
Content Marketing: “The overarching practice of using information and entertainment to promote a brand or product”. – Contently. Content marketing, as a way to reach an increasingly wary audience, shows no signs of slowing down in 2014. Rather than …
UK B2B marketers predict 87% revenue growth over the next yearInternetRetailer.com
B2B marketing spend increases for over half of UK marketersashdowngroup.com
B2B vs. B2C Marketing: Does It Even Matter If There’s A Difference?Business 2 Community

all 13 news articles » http://dlvr.it/6nPqmv

01 9 / 2014


Telegraph.co.uk

Britain’s social media stars making £2000 a second
Telegraph.co.uk
But Darren Barefoot, co-author of A Social Media Marketing Handbook, said there was no guarantee that Vine would stick around as a popular medium. “Right now it appeals to 18 to 25 year-olds, which is a user base that’s valuable to advertisers but is …

and more » http://dlvr.it/6nMvgC

01 9 / 2014

Content Marketing Killers are Everywhere
Business 2 Community
We’ll tell you how to beat that blank page anxiety syndrome (it’s worse than your first date), how to hit em over the head with cool visual content and why lists aren’t as boring as toast. Oh, and a few quick words about the dumb stuff your competitors …

http://dlvr.it/6nKHW7

01 9 / 2014

Defining Content Marketing: You Think You Know. But You Have No Idea.
Business 2 Community
Defining Content Marketing: You Think You Know. But You Have No Idea. image You’ve probably heard the phrase tossed around: “Content Marketing.” Maybe you’re familiar with it, maybe you aren’t. Maybe your company has been churning out relevant …

http://dlvr.it/6nGC2H

01 9 / 2014


CITY A.M.

EngageSciences CEO Richard Jones on the science of social media marketing
CITY A.M.
First, a lot of social media marketing has been done on blind faith. It’s often lacked an analytical backbone or a fully agreed set of key performance indicators to assess what the value is. A lot of brands have spent big money without being able to …

http://dlvr.it/6nDcmJ

01 9 / 2014

30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing …
Search Engine Watch
One of the biggest factors that drives the success of content marketing initiatives – and any entrepreneurial endeavor – is having powerful daily habits. In fact, one study found that 40 percent of all the decisions that we make are driven by habits …

and more » http://dlvr.it/6nBTWP

01 9 / 2014

5 Ecommerce Content Marketing Ideas for September 2015
Practical Ecommerce
Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and build lasting customer relationships. Content marketing is the act of creating, publishing …

http://dlvr.it/6n6LGh

01 9 / 2014

One Hundred Best Social Media Marketing Companies Named by topseos.com …
Marketwired (press release)
NAPLES, FL—(Marketwired - September 01, 2014) - The independent authority on internet marketing solutions, topseos.com, has named the top social media marketing firms in the search engine marketing industry for the month of September 2014. Various …

and more » http://dlvr.it/6n2jbx